The Case for Human Selling in an Age of Automation
Automation is not the enemy of human selling — it’s the enabler. The future belongs to organisations that use AI to handle the administrative burden, freeing humans to do what they do best: build relationships, exercise judgment, and earn trust. Here’s why the human element is not being replaced, but amplified.
35 Years in Commercial: What I’ve Learned About Sales Friction
Every organisation I’ve worked with or consulted for has the same problem. The names change, the industries change, the technology changes. But the friction is always in the same places. Here’s what I’ve learned — and why I built Revmai to address it.
AI That Empowers, Not Replaces: A Commercial Perspective
The conversation around AI in sales has been dominated by automation metrics and headcount reduction. That framing is wrong — and it’s leading companies to build the wrong things. The future of sales is more human, not less. AI should be the engine that makes that possible.